The 4-paragraph structure
1 · Open with a hook
Name the role and lead with one specific, relevant achievement — not "I am writing to apply for…". Make the first line earn the second.
2 · Why you
Two or three sentences connecting your proven results to the job's top requirements. Quantify, and mirror the posting's language.
3 · Why them
Show you understand this company and role specifically — a product, value, or problem you're genuinely motivated to work on. This is what generic letters skip.
4 · Close with a call to action
Briefly restate the fit, say you'd welcome a conversation, and thank them. Confident, not pleading.
Fill-in-the-blanks template
Dear [Hiring Manager name / "Hiring Team"], I'm excited to apply for the [Job Title] role at [Company]. In my current role at [Current/Recent Company], I [one specific, quantified achievement relevant to this job — e.g. "cut checkout errors 22% by rebuilding the payments service"]. Your posting calls for [top requirement from the JD] and [second requirement]. I've done exactly that: [1–2 sentences tying your results to those requirements, using the posting's wording and a number]. I'm drawn to [Company] specifically because [something real — a product, mission, or problem you care about]. [One sentence on how you'd contribute to it]. I'd welcome the chance to discuss how I can help [Company] [achieve a specific goal]. Thank you for your time and consideration. Sincerely, [Your Name] [Phone] · [Email] · [Portfolio/LinkedIn]
Do & don't
Do
- Lead with a specific, quantified achievement
- Personalize the "why them" paragraph for each company
- Mirror the job description's key terms
- Keep it to half a page
- Match the header/contact style to your resume
Avoid
- Open with "I am writing to apply for…"
- Restate your whole resume in paragraph form
- Send an obviously templated, unpersonalized letter
- Run past one page
- Let AI invent achievements you can't back up