The XYZ formula
Google's hiring guidance: write bullets as "Accomplished [X], as measured by [Y], by doing [Z]." Start with a strong verb, name a concrete result with a number, and say how you did it. Every example below follows it — swap in your own metrics.
Demand generation & pipeline
- Generated 8,400 marketing-qualified leads in a year across paid, SEO, and email, feeding $6.2M in sales pipeline at a 22% lower CAC.
- Built a webinar-to-pipeline program that sourced $4.5M in influenced pipeline and lifted MQL-to-SQL conversion from 14% to 23%.
- Launched an account-based marketing play across 120 target accounts, booking 46 sales meetings and $1.8M in new pipeline in two quarters.
Paid media & budget ownership
- Managed a $3M annual paid budget across Google Ads and Meta, delivering 3.8x blended ROAS and cutting cost-per-lead 31%.
- Reallocated $400K in underperforming spend to high-intent search, lowering CAC 28% while holding lead volume flat.
- Scaled a paid-social program from $50K to $600K in monthly spend at a stable 4.2x ROAS through creative testing and audience segmentation.
SEO, content & organic growth
- Grew organic traffic 62% (48K to 78K monthly sessions) in three quarters by rebuilding site architecture and publishing 90 SEO-optimized articles.
- Drove a 40% lift in organic conversions by launching a pillar-and-cluster content strategy targeting 200 high-intent keywords.
- Increased blog-sourced MQLs 55% year over year through a data-driven editorial calendar and an on-page SEO overhaul.
Analytics, attribution & optimization
- Rebuilt multi-touch attribution across GA4 and Salesforce, tying $12M in pipeline to source and shifting budget to double marketing-sourced revenue.
- Ran 60+ A/B tests on landing pages and email, lifting average conversion rate 24% and email click-through 3.1 points.
- Automated lifecycle nurture in HubSpot across 40K contacts, improving lead-to-opportunity conversion 18% and saving 10 hours of manual work weekly.