Marketing graduate with agency internship experience running paid social and email campaigns. Grew a client's Instagram following 45% and lifted email click-through 3.2 points through A/B-tested subject lines. Google Analytics and HubSpot certified, seeking a coordinator-to-manager track focused on demand generation.
Digital marketing specialist with two years managing SEO and content for a DTC brand. Drove organic sessions from 20K to 55K per month and cut cost-per-lead 28% by reallocating spend to high-intent keywords. Looking to own a demand-gen channel end to end as a marketing manager.
Marketing Manager with 5 years building demand-gen programs across paid, SEO, and email. Owned a $1.2M annual budget and generated 8,400 MQLs at a 22% lower CAC year over year. Fluent in HubSpot, GA4, and Salesforce, with a record of pipeline-attributed campaigns.
Growth-focused marketing manager with 6 years scaling B2B SaaS campaigns. Built a webinar-to-pipeline engine that sourced $4.5M in influenced pipeline and lifted MQL-to-SQL conversion from 14% to 23%. Strong on marketing automation, attribution, and cross-functional launches.
Senior Marketing Manager with 9 years leading integrated campaigns for global B2B brands. Drove 3.8x blended ROAS on a $3M paid budget and grew inbound pipeline 62% in 18 months. Built and mentored a 6-person team spanning content, paid, and lifecycle marketing.
Senior marketing manager specializing in demand generation and revenue marketing. Rebuilt attribution across GA4 and Salesforce to tie $12M in pipeline to source, then shifted budget to double marketing-sourced revenue in a year. Partners closely with sales on SLAs and full-funnel targets.
Career-changer with seven years in journalism, now a marketing manager after a certificate program and two years running content and SEO. Combines strong storytelling with GA4 analytics and HubSpot automation to grow organic traffic 70%. Eager to own integrated demand-gen campaigns.
Writing a summary that lands
Do
- Lead every bullet with revenue or pipeline: MQLs generated, CAC, ROAS, or dollars sourced — not "managed campaigns."
- Mirror the posting's exact terms: if it says "demand generation" don't write "lead gen," and if it says "GA4" don't write "Google Analytics." ATS matching is literal.
- Name your stack explicitly — HubSpot, Salesforce, Marketo, GA4 — near your summary and skills so parsers and recruiters both catch it.
- Keep it one column and one page (two if you have 8+ years); multi-column "designer" resumes scramble in older parsers.
- Put certifications (Google Analytics, Google Ads, HubSpot) high on the page — they're fast ATS signals and common screening filters.
Avoid
- Listing activities ("ran social media") instead of outcomes tied to pipeline, revenue, or CAC.
- Using vague scale claims ("drove significant growth") with no percentages or dollar figures.
- Keyword-stuffing 40 tools you've barely touched instead of the 8–10 you can defend in an interview.
- Choosing a two-column, graphic-heavy template that hides half your experience from ATS parsers.
- Omitting budget size and team size — hiring managers use both to gauge the scope you've actually owned.